Category: Insights

sales books

3 Sales Books Worth Adding to Your End-of-Summer Reading List

Whether you are taking your family on one last summer vacation or catching some quiet time outdoors, be sure to
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buyer objections

How to Reframe Buyer Objections to Positives

When a buyer objects, you may think your sale is heading south. But in fact, often the final stage for
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discount

Pricing Power: How to Command It in Competitive Markets

Your salespeople face numerous pressures, from sales quotas to revenue goals. Believe it or not, they care about your organization
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target buyer

Key Points Sales and Marketing Need to Know About the Target Buyer, Part 2: The Power Profile™ Recipe for Success

The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
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target buyer

Key Points Sales and Marketing Need to Know About the Target Buyer, Part 1: The Power Behind the Power Profile™

In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
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amazon.com

SEEK2SERVE SPOTLIGHT: How Amazon Seeking to Serve Broke the Status Quo — and Positioned Them as the (Online) Retail Leader

Serving clients and colleagues is central to who Mereo is. Because of this, we regularly spotlight organizations and individuals taking
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follow up

Make Your Customer and Prospect Meetings Count, Part 3: Following up After the Sales Meeting to Best Serve Your Buyer

Many salespeople leave most of their customer or prospect meetings with the thought, “That went pretty well.” Yet surveyed prospects
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Make Your Customer and Prospect Meetings Count, Part 2: Serving Your Buyers During the Meeting

Make Your Customer and Prospect Meetings Count, Part 2: Serving Your Buyers During the Meeting

Many salespeople leave most of their customer meetings with the thought, “That went pretty well.” Yet surveyed prospects deem 89%
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Customer and prospect meetings

Make Your Customer and Prospect Meetings Count, Part 1: Planning Ahead for Success

When your customer takes a meeting with you or your sales team, your team has to deliver — with value,
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Bridge the gap between sales and marketing

3 Things to Do This Quarter to Bridge the Gap Between Marketing and Sales

We don’t need to take much time in this post to make a case for the gap between marketing and
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