Category: Insights

Customer and prospect meetings

Make Your Customer and Prospect Meetings Count, Part 1: Planning Ahead for Success

When your customer takes a meeting with you or your sales team, your team has to deliver — with value,
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Caution for the Optimistic CEO in 2017

While the business world always shifts when a new leader steps in, this political season caused more chatter and anxiety
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#Seek2Serve Spotlight: Macy’s

Serving clients and colleagues is central to who Mereo is. Because of this, we regularly spotlight organizations and individuals taking customer service to
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4 Pitfalls Sabotaging Your Proposals

Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But
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#Seek2Serve Spotlight: United TV Stereo

Since my first day with Mereo, the firm’s rallying cry “seek to serve, not to sell™” has been exemplified in
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Unplug to Charge-up

"Unplug to Charge-up" --doesn’t that sound like an oxymoron? When your iPhone warns it only has 5% battery, if you
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How to Draft a Powerful Client Value Story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
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The Power of Proof: Client Value Stories

When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
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Your Voice is Needed: CSO Insights Sales Enablement Survey

As buying dynamics change and a multitude of methodologies, technologies and service providers swarm to fill the void, having a
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The Problem with Sales Training, Part 3 — Coaching & Reinforcement

In this series we are taking a look at three distinctions between sales training and sales enablement: Messaging and content 
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