Category: Marketing

go-to-market strategy

4 Challenges CEOs Must Overcome to Create a Successful Go-to-Market Strategy

As a CEO, you know many factors must come together to create an effective go-to-market strategy to give your company
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Bridge the gap between sales and marketing

3 Things to Do This Quarter to Bridge the Gap Between Marketing and Sales

We don’t need to take much time in this post to make a case for the gap between marketing and
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Creating a Proposal Framework that Closes

Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding
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How to Draft a Powerful Client Value Story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
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The Power of Proof: Client Value Stories

When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
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3 Immediate Steps to Engage Buyers

3 Immediate Steps to Engage Buyers

We recently sat down with a client team to lead a sales enablement session. In the corner of the room
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M&A Upside: How to Win Amidst Daunting Statistics

I’m sure you’ve heard the numbers—various reports and research put the failure rate for mergers and acquisitions (M&A) between 70-90% (Harvard
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Derailing the Deal, Part 2: Unqualified Buyer

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
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Derailing the Deal, Part 1: Wrong Buyer Profile

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
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3 Summer Must-Reads

Summer may be winding down, but I encourage you to take advantage of the quiet days you may have left and check
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