Category: Marketing

how marketing can create content

How Marketing Can Create Content That Helps Sales Engage the Buyer

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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How sales and marketing can embrace technology — to engage with their buyers.

How sales and marketing can embrace technology — to engage with their buyers.

At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
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{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing
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target buyer

Key Points Sales and Marketing Need to Know About the Target Buyer, Part 2: The Power Profile™ Recipe for Success

The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
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target buyer

Key Points Sales and Marketing Need to Know About the Target Buyer, Part 1: The Power Behind the Power Profile™

In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
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go-to-market strategy

4 Challenges CEOs Must Overcome to Create a Successful Go-to-Market Strategy

As a CEO, you know many factors must come together to create an effective go-to-market strategy to give your company
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Bridge the gap between sales and marketing

3 Things to Do This Quarter to Bridge the Gap Between Marketing and Sales

We don’t need to take much time in this post to make a case for the gap between marketing and
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Creating a Proposal Framework that Closes

Creating a Proposal Framework that Closes

Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding
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How to Draft a Powerful Client Value Story

How to Draft a Powerful Client Value Story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
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The Power of Proof: Client Value Stories

The Power of Proof: Client Value Stories

When asked what the #1 sales ready asset is that marketing needs to provide to their sales channels in a
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