Category: Marketing

sales and marketing alignment

Sales is ultimately successful only with marketing’s help — and vice a versa

Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research, one in four companies indicate
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Buyers want industry navigators — not just thought leaders

Buyers want industry navigators — not just thought leaders

Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they
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b2b website

Is your B2B website engaging your audience — or just displaying your goods?

The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their
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marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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head of marketing

The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
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b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
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demand generation

How one company’s disciplined, targeted approach to demand generation delivered big results

All leadership says the same thing to their salespeople: “We want you to be successful.” Because when salespeople are successful,
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{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers

{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers

Mereo founder and President, Jay Mitchell, was featured in the world renown sales and marketing publication, Top Sales Magazine this
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how marketing can create content

How marketing can create content that helps sales engage the buyer

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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How sales and marketing can embrace technology — to engage with their buyers.

How sales and marketing can embrace technology — to engage with their buyers.

At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
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