Client: 

Message Systems

Location: 

Columbia, MD & San Francisco, CA

Privately-held, $35 Million Enterprise Software, Cloud (SaaS) Company in the Digital Messaging/Email Marketing Space Backed by a Leading Venture Capital and Private Equity Firm

Challenges
  • Scaling North American and international sales teams to fuel global revenue growth through vision to re-package solution messaging to capitalize on differentiation
  • Disparate solution messages void of compelling value propositions and differentiation
  • Disjointed coaching and accountability approach employed across global sales organization
  • Lacked the necessary on-boarding program to elevate new-hires success for rapidly scaling sales team
Results
  • Enabled all global client-facing professionals with differentiated, buyer-level messaging developed with live prospect insight
  • Revitalized sales and marketing leadership through an actionable program instilling revenue performance consistency, accountability and urgency
  • Compressed time for new sales professionals to “revenue positive” through more effective tools and techniques and on-boarding curriculum

“As we have embarked on a journey to transform all elements of Message Systems’ go-to-market operations, the Mereo team has served tirelessly alongside us as an extension of my leadership team.

RALPH LENTZ
Chief Revenue Officer