Message Systems

Message Systems

Message Systems is a $35 million enterprise software, cloud (SaaS) company in the digital messaging / email marketing space, backed by a leading capital and private equity firm.

LOCATION: Columbia, MD & San Francisco, California
INDUSTRY: SaaS Digital Messaging / Email Marketing
PRIVATELY HELD

MEREO SERVICES ENGAGED

DEMAND
PROGRESSION
SOLUTION
MARKETING
SALES
OPERATIONS
SALES
ENABLEMENT

Challenges

  • Scaling North American and international sales teams to fuel global revenue growth through vision to re-package solution messaging to capitalize on differentiation
  • Disparate solution messages void of compelling value propositions and differentiation
  • Disjointed coaching and accountability approach employed across global sales organization
  • Lacked the necessary on-boarding program to elevate new-hires’ success for rapidly scaling sales team

Results

  • Enabled all global client-facing professionals with differentiated, buyer-level messaging developed with live prospect insight
  • Revitalized sales and marketing leadership through an actionable program instilling revenue performance consistency, accountability and urgency
  • Compressed time for new sales professionals to “revenue positive” through more effective tools and techniques and on-boarding curriculum

“As we have embarked on a journey to transform all elements of Message Systems’ go-to-market operations, the Mereo team has served tirelessly alongside us as an extension of my leadership team.

RALPH LENTZ
Chief Revenue Officer

Clients

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