Tag: b2b sales

buyer profile

The often overlooked insights the target buyer profile can provide

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
Read More
decision makers

How B2B salespeople can engage decision makers

According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.
Read More
1 Step to set you apart from your competition

1 Step to set you apart from your competition

8% was the topic of conversation at dinner with a friend a few nights ago. No, neither of us were
Read More
M&A upside: How to win amidst daunting statistics

M&A upside: How to win amidst daunting statistics

I’m sure you’ve heard the numbers—various reports and research put the failure rate for mergers and acquisitions (M&A) between 70-90% (Harvard
Read More