Tag: B2B

Derailing the deal, part 3: Status quo wins

Derailing the deal, part 3: Status quo wins

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
How to sell to millennial buyers: 3 myths dispelled

How to sell to millennial buyers: 3 myths dispelled

If you go back 5-10 years, buying committees were generally 3-5 people: CFO, line of business executive and a stakeholder.
How to capture a 63% win rate

How to capture a 63% win rate

As mentioned in our previous post, What if the Sales Funnel was Shaped Differently, a salesperson who is building relationships
Lessons from buying a car – 1990s style

Lessons from buying a car – 1990s style

Think back to the 1990s… think about the journey of purchasing a vehicle. In order for you to learn about
2 Steps to discovering and solving prospect pain

2 Steps to discovering and solving prospect pain

It is vital for B2B sales representatives to deliver value to prospective customers during any sales interaction. Understanding the pains
Time to get personal: How B2C engagement is changing B2B

Time to get personal: How B2C engagement is changing B2B

A seismic shift is happening in the way we do business, and Ram Charan, author of a recent Fortune article
Mereo President Presents at Accel-KKR’s Summit on “Reshaping Revenue Performance”

Mereo President Presents at Accel-KKR’s Summit on “Reshaping Revenue Performance”

Mereo Founder and President provides value and insight at global sales Summit.  COLORADO SPRINGS, CO (February 9, 2015) – Jay Mitchell,
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