Category: Solution Marketing
Holistic Revenue Performance Series II: Solution marketing
Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but
Marketing in 2020: ‘As measured By’
A little open rate, with a dash of page views, and a heap of likes and shares … the cocktail
Sales is ultimately successful only with marketing’s help — and vice a versa
Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research, one in four companies indicate
Just because you built it does not mean they will come
Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
Is your B2B website engaging your audience — or just displaying your goods?
The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
The 2 types of head of marketing
There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
Whose responsibility is the sales pipeline anyway?
When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market
How to react to the aftermath of the GDPR
No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some
