Tag: CPO

Just because you built it does not mean they will come

Just because you built it does not mean they will come

Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
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marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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Product versus solution management — and why it matters

Product versus solution management — and why it matters

Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
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go-to-market strategy

4 Challenges CEOs must overcome to create a successful go-to-market strategy

As a CEO, you know many factors must come together to create an effective go-to-market strategy to give your company
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Meet Mereo: Joel Reed

Meet Mereo: Joel Reed

This summer I am going to be spending some time with each of Mereo's principals to provide a behind the scenes
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Effective launch: Measuring is key

Effective launch: Measuring is key

Measuring actual results against expectations is one of the most critical launch focus areas and also the one that is
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