Bill Watson brings more than two decades of experience expanding markets and driving incremental revenue growth for application and infrastructure software providers. Bill’s industry focus spans deep domain expertise healthcare, as well as financial services, legal and technology markets. He has served in leadership roles in both sales and marketing, encompassing go-to-market activities for both product and consulting services. Bill brings to Mereo a passion for increasing sales and marketing efficiency while identifying new or under developed market growth opportunities – in the process accelerating revenue and seizing competitive advantage.
In the last decade, Bill has focused on driving digital transformation in healthcare — working closely with leading health delivery organizations, health plans and life sciences companies to improve health outcomes and elevate the digital experience of consumers. This included building a rapid growth boutique consulting services firm that provided software implementation and optimization of Epic, Cerner, McKesson and Meditech while driving clinical and revenue cycle transformation. In this role, Bill provided leadership for company branding and positioning, messaging, solution marketing, demand generation, sales and sales enablement. This resulted in company expansion from a localized market to national footprint of nearly 100 large healthcare customers with 11x revenue growth over a seven-year period. His healthcare domain expertise also leveraged Agile and DevOps in Software Test Automation and Identity Management technologies.
Previously in enterprise software, Bill had several successful years in sales leadership with high growth market movers – first in Enterprise Application Integration (CrossWorlds Software – acquired by IBM) and customer billing/relationship management (Portal Software – acquired by Oracle). He then spent five years with two start-ups in the security software space – one resulting in a successful acquisition.
In the 1990s, Bill led marketing activities at an international division of Hitachi that was expanding markets into the US for high capacity optical storage products. This role encompassed US market definition, demand generation, product marketing and marketing communications, and it required close ongoing coordination with Hitachi leadership in Odawara, Japan, to plan future product enhancements and provide supply chain forecasting. This was followed by several years in the document management space for Optika (acquired by Stellent/Oracle), where he led expansion of channel revenue through development of new strategic partnerships.
Hailing from the Pacific Northwest, Bill holds a degree in Business Management and Sociology from Whitworth University.