Your Summer Business Book Reading List

Your Summer Business Book Reading List

As the lull of summer begins to (or already has) set in, do not let this idle time go to
The Mereo Revenue Performance Accelerators Series: Help Your Sales Professionals Perform the Quest of Discovery

The Mereo Revenue Performance Accelerators Series: Help Your Sales Professionals Perform the Quest of Discovery

Effective selling requires sales teams to clearly understand the current and desired state of a buyer’s business: What are the
How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts

How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts

In 2020, Resurgens Technology Partners, a prominent private equity firm, triggered the final piece of merging together three leading business
AI Does a Poor Impersonation of the Voice of the Customer

AI Does a Poor Impersonation of the Voice of the Customer

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
Achieve Organizational Alignment: The Client Success Team

Achieve Organizational Alignment: The Client Success Team

Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after
The Mereo Revenue Performance Accelerators Series: BE THE BOSS OF YOUR SALES MEETINGS

The Mereo Revenue Performance Accelerators Series: BE THE BOSS OF YOUR SALES MEETINGS

Bossing your meetings is about establishing control and direction in every sales engagement between you and the buyer. Too often,
Make the Journey from Descriptive to Prescriptive Data Decision-Making — and Turbocharge Your RevOps Performance

Make the Journey from Descriptive to Prescriptive Data Decision-Making — and Turbocharge Your RevOps Performance

Would you believe your organization was capable of predicting its own future — guiding your teams to make not just
The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch

The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch

Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the
The Research is Here: Relationships Help (and Hurt) in Sales

The Research is Here: Relationships Help (and Hurt) in Sales

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving
Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be