Sustainable Revenue Performance
Mereo’s unique approach is built around our time-tested Revenue Performance Blueprint. This proven framework is more than a visual; it is a success map and a sales enablement platform that delivers profitable revenue.
By effectively leveraging the interdependent operational disciplines of demand progression, solution marketing, solution management, revenue operations and revenue enablement, we are able to help clients achieve unmatched success.
Implementing this strategy is predicated on aligning marketing, sales and product management to work together in unprecedented ways. We often find sales and marketing teams claiming they are aligned because they hold a monthly meeting. Similarly, a lack of alignment between sales, marketing and product management too often results in solutions being released into the market in a vacuum. This simply is no longer acceptable. We equip all three teams — and the executive leadership team as a whole — to take bold steps to engage each other and work together to embrace the interdependencies inherent in revenue performance, and to do so in ways that require challenging yet rewarding alignment.