Category: Article

Airbus A380

How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021.
Read More
marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
Read More
head of marketing

The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
Read More
sales qualification

A new — and more effective — sales qualification framework

When it comes time for marketing and sales to determine the most qualified leads, many turn to BANT. The BANT
Read More
buyer profile

The often overlooked insights the target buyer profile can provide

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the
Read More
b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
Read More
Sales Pipeline

Whose responsibility is the sales pipeline anyway?

When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market
Read More
How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations

How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations

Business regulations and compliance requirements continue to expand across all geographies and industries. In the United States alone over the
Read More
demand generation

How one company’s disciplined, targeted approach to demand generation delivered big results

All leadership says the same thing to their salespeople: “We want you to be successful.” Because when salespeople are successful,
Read More
Seeking to serve translates to revenue growth almost every time

Seeking to serve translates to revenue growth almost every time

When we talk revenue growth and revenue performance, it is easy to focus on business and leave out the why.
Read More
Loading...