Category: Article

Buyers want industry navigators — not just thought leaders

Buyers want industry navigators — not just thought leaders

Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they
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Why leadership must ‘sell’ a new solution to internal teams first

Why leadership must ‘sell’ a new solution to internal teams first

When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and
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revenue performance

The State of Revenue Performance Presents an Opportunity for B2B sellers

The performance of the top companies around the globe can be a telling sign of our current economic environment —
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acquisitions and mergers

Ensure alignment before investing resources in a merger or acquisition

Leadership typically assesses the value of a possible merger or acquisition based on business strategies such as: Gaining entrance to
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top sales magazine september issue

Mereo President Jay Mitchell Featured in Cover Interview of Top Sales Magazine

AUSTIN, TX (September 2019) — We are pleased to share that Mereo president, Jay Mitchell, has been featured in a
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selling

Semantics Matters in Selling

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
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Just because you built it does not mean they will come

Just because you built it does not mean they will come

Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
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Assimilating Your Teams Post-Merger and Acquisitions

Assimilating Your Teams Post-Merger and Acquisitions

Mergers and acquisitions can seem like an early episode of the Brady Bunch. Two families — businesses — are brought
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mergers and acquisitions

Acquisitions and Mergers: Make 1+1 equal more for your B2B company’s revenue growth

In order for an acquisition and merger to be worth the investment, executive leadership needs to see substantial growth in
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b2b website

Is your B2B website engaging your audience — or just displaying your goods?

The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their
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