Category: Article


SEEK2SERVE SPOTLIGHT: How Spotify is Serving Their Customers Through Social Media

In just 11 years Spotify has gone from a small startup to a worldwide brand servicing over 100 million music
Read More
decision makers

How B2B Salespeople Can Engage Decision Makers

According to Forrester Research, nearly two-thirds of B2B marketers identified engaging key decision makers as one of their top challenges.
Read More
{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

{Featured on Sales and Marketing Management} The Conversation CSOs and CMOs Need to Have

Mereo Founder Jay Mitchell recently had the opportunity to share his insights on the popular industry website Sales and Marketing
Read More
seek to serve

SEEK2SERVE SPOTLIGHT: How REI Broke the Mold by Caring for its Customers, Employees and the Environment

At Mereo, we dedicate ourselves to meeting the needs of our clients and colleagues; we seek to serve. As such,
Read More

A Decade of Seeking to Serve Part 1: Looking Back

This month marks the 10-year anniversary of Mereo. Over the past 10 years, Mereo has been blessed with great clients,
Read More
business leaders

How Business Leaders Consume Content in the Information Age

I will admit it: I do not love to read. How many other business owners, sales leaders and marketing executives
Read More

SEEK2SERVE SPOTLIGHT: How Zappos Raised the Customer Service Bar from the Inside-Out

Here at Mereo, we are dedicated to meeting the needs of our clients and colleagues — ultimately “seeking to serve”
Read More

Avoid Burnout: Make Time for Yourself Before Summer Ends

Burnout can hit any of us at any time in our careers. It is easy in our society and in
Read More
mission trip

Service in Action: A Mission Trip to the Dominican Republic

When I talk seek to serve, I usually apply it to business scenarios. It feels great to serve our clients,
Read More
buyer objections

How to Reframe Buyer Objections to Positives

When a buyer objects, you may think your sale is heading south. But in fact, often the final stage for
Read More