Brian Gibb


Brian Gibb is an experienced product management leader with demonstrated success in helping businesses of all sizes become truly market-driven. Over a career spanning nearly three decades, whether as the leader of a large organization or as an individual contributor, Brian has consistently shown a passion for envisioning, developing, marketing and managing innovative products that delight clients and drive substantial revenue growth. His expertise is grounded in the fundamentals of product management, and his approach builds on understanding market trends and hands-on engagement with customers and sales channels alike to develop a keen sense of the business/industry use cases and problems. His direct experience with clients spans industries, business sizes and geographies, while his unique balance of business and technology skills adds an important dimension to bridging from customer need to product solution.

Brian joined Mereo after more than five years with IBM, where he was worldwide product line director for their market-leading B2B Integration portfolio with responsibility for annual revenues approaching $500 million. In this role, he drove both organic and inorganic expansion of the solution set, oversaw market and competitive research, engaged with industry analysts and other market influencers and was responsible for the full 360-degree, cross-functional initiatives necessary to bring products to market successfully. His vision was instrumental in the successful integration of the Sterling Commerce acquisition into IBM and the introduction to IBM of a stronger role for product management. His initiatives to simplify the portfolio, improve the buying experience for customers and focus on value-based pricing have provided hands-on experience with complex business systems and the impact of those systems on customers.

At Sterling Commerce, Brian’s success in helping to revitalize an aging product line eventually led to his being named vice president of product management, in which he was responsible for the company’s largest portfolio. Along the way, he led the product architecture group, oversaw a company-wide initiative for innovation and ideation and supervised the corporate patent portfolio (included how to leverage the patent portfolio to establish differentiated positioning and messaging). He played a vital role in the introduction of the company’s first organically developed product line, which achieved ~$6 million revenues in its first year in the market. He has a track record of driving revenue growth, both at Sterling and IBM, and his personal leadership helped develop a solution strategy for an international customer that drove $30 million in revenues in less than three years.

Prior to Sterling, Brian spent ten years at Raytheon where he mastered the art of translating client needs into valuable products and established a solid track record of worldwide, on-time, on-budget deliveries.

Brian earned a Bachelor of Science degree in Computer Science from Western Illinois University and a Master of Science degree in Engineering Management from Amberton University. He has also completed the full Pragmatic Marketing curriculum on product management and product marketing. A frequent speaker at company and industry events, Brian is the author of numerous thought-leadership pieces in technical and business publications. He also serves in an executive advisory capacity helping formulate product and growth strategy for a private equity firm.