Close the Seller and Buyer Engagement Gap

Business-to-business organizations across the world struggle to have meaningful engagements with their buyers. Many leaders find their teams in an unproductive cycle: marketing failing to deliver relevant, compelling communications, and sales teams not enabled to sell to their true potential. As a result, opportunities to serve a buyer with a solution with which they would benefit is lost.

There is hope, as we shared in the How to Close the Seller and Buyer Engagement Gap webinar with our friends at Mediafly. It takes alignment between a brand’s compelling story with a buyer’s situation. It takes alignment between marketing’s solution and sales’ needs. And it demands an infrastructure in place to enable sales to act nimbly and efficiently in the face of ever-changing buyer needs.