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Jay Mitchell is an accomplished business leader and entrepreneur with 20+ years piloting the revenue engines of private equity portfolio companies and industry stalwarts alike, including Pitney Bowes, Accel-KKR, SuccessFactors, Ace Hardware, SAP, Tatum, PeopleSoft, Harte Hanks, OKI Data, Ariba, CenturyLink, JD Edwards, Bazaarvoice, E2open, Microsoft, Del Monte Foods, AlixPartners, Oracle and The Vintage Racing League. He has served in a variety of roles during his career including President, Chief Executive Officer (CEO), Managing Director, Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), corporate executive, board member, investor and strategic advisor to more than 150 innovative champions.
As Mereo’s Founder and President, Jay brings a passion for helping companies embrace the intrinsic value of aligning their marketing and sales infrastructure that is rooted in having personally led multiple organizations through the successful transformation, resulting in award-winning marketing, sales and client satisfaction. His career has made a recognizable impact on the sales and marketing field and been pivotal in shaping his expertise in go-to-market strategy, demand progression, solutions/industry marketing, revenue enablement and channel/partner engagement.
Prior to founding Mereo, Jay served as Chief Marketing Officer (CMO) and Partner-in-Charge of Marketing for Tatum LLC. As a member of Tatum’s executive and operating committees, he had responsibility for the Firm’s business development, marketing and field operations including firm strategy, branding, positioning, marketing communications, demand generation, public relations, analyst relations, sales support, revenue enablement, training and knowledge management. During his three-year tenure at Tatum, the Firm’s annual revenues increased more than 400% – from less than $50 million to more than $200 million.
Before being recruited to Tatum, Jay directed global solutions marketing and field enablement for the EnterpriseOne product line at PeopleSoft, where he was responsible for assimilating the acquired-JD Edwards product family into PeopleSoft through a combination of solution positioning, sales kit development, multi-channel revenue enablement, sales support and account strategy/expansion. The program Jay instituted garnered awards and was embraced as a standard operating procedure within the $2 billion market leader.
Jay also led all marketing programs for WorldChain, helping position the $16+ million private software corporation for a strategic acquisition by Optum — and subsequently Sterling Commerce. In addition, Jay directed solutions marketing for i2 Technologies, where he helped grow annual revenues of the public software corporation from $500 million to $1.6 billion. At i2, Jay led the team responsible for solutions strategy, messaging, marketing, sales support and training for i2’s supply chain, demand chain, supplier relationship management and eMarketplace solutions.
A globally recognized expert on the power of marketing in driving sales performance for professional services and technology champions, Jay has presented at leading international conferences and events, including Gartner, The CMO Club, Forrester, the Silicon Valley Vice President of Sales Forum, InternetWorld, eCRM, Internet & eBusiness Conference, Canadian Logistics & Supply Chain Management and PLANET. Throughout his career, Jay has been widely quoted by leading business and industry publications, such as Top Sales World, Line56, CRM Magazine, Supply Chain eBusiness and Software Strategies.
Jay earned a Bachelors of Arts with Distinguished Honors in Communications from the Honors College at Baylor University.