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The Expert Product Management Guide
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EXPLORE EXTRA INSIGHTS AND RESOURCES
Pricing Strategies to Optimize Your Revenue Performance
Mereo expert Joel Reed shares the key principles and models for pricing optimization.
Seek to Serve, Not to Sell™
Embrace a selling culture of Seek to Serve™ to exchange greater value with your clients.
Balancing Customer- and Market-Driven Forces
Mereo expert Josh Hardy shares insights for achieving sustainable harmony between customer- and market-driven considerations.
ALSO EXPLORE
The 4 Hidden Costs of Consumption-Based Pricing — And How to Avoid Them
At Mereo, we are proud to share insights from distinguished voices across the B2B ecosystem. In this guest article, we welcome Eric Cohan, founder of Shoal Creek Solutions and a seasoned procurement expert. With decades of hands-on experience leading enterprise sourcing strategies and navigating complex vendor negotiations, Eric brings a pragmatic, buyer-centric lens to today’s […]
Is Your Pricing Model Holding You Back? 4 Appealing Benefits Consumption-Based Models Offer B2B Buyers
At Mereo, we are proud to share insights from distinguished voices across the B2B ecosystem. In this guest article, we welcome Eric Cohan, founder of Shoal Creek Solutions and a seasoned procurement expert. With decades of hands-on experience leading enterprise sourcing strategies and navigating complex vendor negotiations, Eric brings a pragmatic, buyer-centric lens to today’s […]
How B2B Leaders Can Avoid Costly Product Development Mistakes
This season, I have had the privilege of working with a Penn State Material Sciences and Engineering professor to help deliver part of the curriculum for a class focused on building a research and development (R&D) strategy and execution plan. This course covers defining the needs of buyers, identifying the best solution approach through whole […]