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The Expert Product Management Guide
Dive in to the executive best practice guide to solution management to win an unfair share™ of the market. Enter your email below to download your copy.
EXPLORE EXTRA INSIGHTS AND RESOURCES
Pricing Strategies to Optimize Your Revenue Performance
Mereo expert Joel Reed shares the key principles and models for pricing optimization.
Seek to Serve, Not to Sell™
Embrace a selling culture of Seek to Serve™ to exchange greater value with your clients.
Balancing Customer- and Market-Driven Forces
Mereo expert Josh Hardy shares insights for achieving sustainable harmony between customer- and market-driven considerations.
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How B2B Leaders Can Avoid Costly Product Development Mistakes
This season, I have had the privilege of working with a Penn State Material Sciences and Engineering professor to help deliver part of the curriculum for a class focused on building a research and development (R&D) strategy and execution plan. This course covers defining the needs of buyers, identifying the best solution approach through whole […]
Driving Sales Excellence During Mergers & Acquisitions: A Playbook for PE Leaders
In the high-stakes world of mergers and acquisitions (M&As), private equity firms often juggle the complexities of aligning diverse goals, integrating teams and merging corporate cultures — all while working to keep the revenue engine humming. The margin for error is razor-thin, and sales teams are typically on the frontlines, tasked with delivering results amid […]
IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?
A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. Like a number of our clients, they are moving towards a stronger sales-led oriented culture, recognizing the benefit of higher growth rates across all parts of the organization. We […]