The Ultimate Sales Kickoff Planning Playbook
Follow the Leading B2B Sales Kickoff Planning Practices to Create an Event That Will Inspire Change
Successful sales kickoffs require ideally 6 months of planning, taking priority for half the year.
By downloading and completing this expert sales kickoff planning playbook, your team will gain hands-on exercises, worksheets and guidance for:
Prioritizing the APPROPRIATE AMOUNT OF TIME to do event planning justice
Building a POWERFUL AND ALIGNED sales kickoff planning committee
Making INTELLIGENT EVENT DECISIONS — from location to agenda and more — that lays the foundation for an event that delivers outcomes
Spearheading content-creation that ENGAGES, EDUCATIONS AND INSPIRES your selling teams to succeed in the year ahead
Generating BUZZ AND EXCITEMENT for the event from leadership to employees
Follow the Leading Sales Kickoff Planning Best Practices — and Orchestrate a Program (Not Just an Event) That Sets Your Organization on Track to Win in the Year Ahead
This is your leadership team’s shot — your chance that comes once a year to bring together your teams to boost morale and deepen culture, to motivate and inspire their best performance, to transfer knowledge and share the go-to-market roadmap that unites all efforts for the year ahead.
This is your sales kickoff. And it is up to your leadership team to deliver an event that will make a true impact for your people, your organization — and your revenue potential. The success of this event starts with and hinges on planning.
Your team should prepare to invest substantial investments in time, energy and resources in order to achieve these outcomes. In this guidebook, our sales kickoff experts lay the framework and steps for effective, focused planning that makes the most of these investments to deliver a successful sales kickoff — one that actually makes an impact for the year ahead.
The Mereo Approach has Made a Difference in Past
Meet the Lead Mereo Sales Kickoff Planning Expert
Jay Mitchell has led and supported dozens and dozens of successful sales kickoffs. His trick? He and his principals do not come in as outside counsel but work hard to integrate within organizations and teams. By learning and understanding the distinct differences of every organization’s goals and needs, he and his fellow sales kickoff experts can guide leadership, support vital content creation and set an event that is focused on driving real change.