NEED! Uncover your perfect GROWTH STRATEGY opportunities
A Collective 54 Resource
Enable your teams to engage and serve your key clients.
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By participating in this workshop, you will:
NEED! Develop unstoppable SOLUTION THEMES
NEED! Build a structure of invaluable SOLUTION STRATEGY VALIDATION
NEED! Formalize your SOLUTION ROADMAP GOVERNANCE
NEED! Optimize your PRICING STRATEGIES
Only 31% of sales organizations effectively identify and engage decision makers
— CSO Insights
Learn the Leading Practices for Creating and Launching Your Ideal Client Profile
Do you know the expression “barking up the wrong tree”?
Engaging the wrong buying audience is just that — ”barking up the wrong tree”, and if you are not careful, it can waste lots of precious marketing and sales resources. A buyer profile is intended to set strategic parameters and provide guidance, and it is up to the judgment of the marketing and sales teams to apply the ideal buyer profile in context of their strategy and tactics.
Explore the Mereo Approach: The Power Profile™
Meet the Expert
Jay Mitchell is an accomplished business leader and entrepreneur with 20+ years piloting the revenue engines of private equity portfolio companies and industry stalwarts alike, including Pitney Bowes, Accel-KKR, SuccessFactors, Ace Hardware, SAP, Tatum, PeopleSoft, Harte Hanks, OKI Data, Ariba, CenturyLink, JD Edwards, Bazaarvoice, E2open, Microsoft, Del Monte Foods, AlixPartners, Oracle and The Vintage Racing League.
He has served in a variety of roles during his career including President, Chief Executive Officer (CEO), Managing Director, Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), corporate executive, board member, investor and strategic advisor to more than 150 innovative champions.