Tag: CMO
4 KPIs GTM Leaders Should Actually Care About to Drive Revenue Performance
Go-to-market (GTM) teams are drowning in dashboards. Sales, marketing, product and customer success teams all have metrics they swear by,
Are You Paying Enough Attention to Talent Retention?
How committed are your sales, marketing and product teams to your organization? Turnover of U.S. employees as a whole is
From Insight to Impact: How Better ICPs Fuel Smarter Revenue Enablement
Ideal customer profiles (ICPs) drive aligned, revenue-resilient go-to-market strategies. We have established that previously in this series. But once an
8 Steps to Shift to a Solutions-Led Marketing Approach
Business leaders across industries continue to tell us, “I want to adopt a solutions-led marketing strategy.” Then, naturally, they want
Dear CMO, Your Ideal Client Profile Should Do More Than Describe — It Should Drive
In our last post, we explored how ideal client profiles (ICPs) can be activated through thoughtful sales territory design. Before
Beware the Content Explosion: A Smarter Approach for B2B Solution Marketing Leaders
In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate
The Power of Perspective in Solution Marketing
There is no arguing it: Today’s selling organizations need aligned teams to achieve success. But with so many moving pieces,
BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH
Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps
New Discovery Call Insights Stack Up Against Sales Decks
Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have
5 Types of Essential Selling Content to Serve Today’s B2B Buyer
In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of
