Category: Demand Progression
![How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts](https://www.mereo.co/wp-content/uploads/2024/05/May-30-Featured-Image-150x150.png)
How a Leading SaaS Company Won Big by Focusing on Growing Existing Accounts
In 2020, Resurgens Technology Partners, a prominent private equity firm, triggered the final piece of merging together three leading business
![The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch](https://www.mereo.co/wp-content/uploads/2024/04/April-4-Featured-Image-150x150.png)
The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch
Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the
![2 Reasons Why Sales Organizations’ Win Rates Are Dismal](https://www.mereo.co/wp-content/uploads/2024/03/March-14-Featured-Image-150x150.png)
2 Reasons Why Sales Organizations’ Win Rates Are Dismal
Most of us like to talk about winning, especially in sales. But there exist lessons in losing too. In a
![The Mereo Revenue Performance Accelerators Series: BOOST THOSE PROSPECTING POWER APPROACHES](https://www.mereo.co/wp-content/uploads/2024/03/Mereo-Blog-Header-14-150x150.png)
The Mereo Revenue Performance Accelerators Series: BOOST THOSE PROSPECTING POWER APPROACHES
At the start of the buying journey, your organization remains a solution threatening to get lost among a growing field
![Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?](https://www.mereo.co/wp-content/uploads/2023/01/FEB-2-FEATURED-IMAGE-150x150.png)
Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?
The number of decision makers within a buying committee has been on the rise. A recent DemandGen Report shows that
![Are Your Salespeople Brave Enough to Depart on a Discovery Questioning Quest?](https://www.mereo.co/wp-content/uploads/2023/01/Discovery-Questions-Featured-Image-150x150.png)
Are Your Salespeople Brave Enough to Depart on a Discovery Questioning Quest?
In lead qualification and discovery, almost all sales thought leaders tout the same advice: asking questions is key. I could
![5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION](https://www.mereo.co/wp-content/uploads/2022/09/Buying-Committee-Solution-Choice-Image-150x150.png)
5 REASONS BUYING COMMITTEES ARE NOT CHOOSING YOUR SOLUTION
Buying committees are on the rise in the new B2B buyer journey. No longer are your salespeople addressing just the
![Buyer Retention vs. Acquisition: Should You Try to Achieve Both?](https://www.mereo.co/wp-content/uploads/2022/08/Buyer-Acquisition-vs-Retention-Feature-150x150.png)
Buyer Retention vs. Acquisition: Should You Try to Achieve Both?
Without buyers, you do not have a business — which is why it is important to both engage more while
![The Golden Rule of Buyer Retention](https://www.mereo.co/wp-content/uploads/2022/03/buyer-retention-150x150.png)
The Golden Rule of Buyer Retention
Buyer retention is vital to the revenue performance of your selling organization. Compared to prospecting new buyers, retaining 5% more
![5 PROVEN BUSINESS DEVELOPMENT TECHNIQUES TO IMPROVE SALES RESULTS](https://www.mereo.co/wp-content/uploads/2022/03/5-biz-dev-tech-150x150.png)
5 PROVEN BUSINESS DEVELOPMENT TECHNIQUES TO IMPROVE SALES RESULTS
Few professional sellers enjoy the challenge of business development — and even fewer excel at it. Generating high-quality leads is