Category: Solution Management

Embracing a Subscription Business Culture That Serves

Embracing a Subscription Business Culture That Serves

Remember your first gaming console? For me it was PONG in the late 70s, followed by ATARI 2600 and a
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Pricing Strategies to Optimize Your Revenue Performance

Pricing Strategies to Optimize Your Revenue Performance

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at
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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Solution strategies set intentions. Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the
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Transform Your Value Proposition in the Subscription Economy

Transform Your Value Proposition in the Subscription Economy

The subscription economy is here — there is no denying it. Buyers are demanding the shift from B2B organizations as
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Finding Your Success in the Horizon: Strategic Product Themes

Finding Your Success in the Horizon: Strategic Product Themes

In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your
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Seeking out growth strategies? Uncover a ‘Whole Product’ approach.

Seeking out growth strategies? Uncover a ‘Whole Product’ approach.

Can you recall a couple of years ago when Google was hyping its Google Glass? This thing looked straight out
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subscription economy mereo

The Subscription Economy Is Here — and Your Buyers Demand the Shift

My last month’s bank statement puts me at seven … no 14 or more current subscriptions. I’m subscribed to Amazon
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Your Solution Strategy Is Desperate for Validation

Your Solution Strategy Is Desperate for Validation

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to
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2021 Harmony between buyers and sellers

Sellers, Be the Heroic Expert — For Your Buyer

When buyer/seller harmony is achieved, more than a sale is made. Value is exchanged. Yet, for a number of reasons,
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Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
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