Category: Solution Marketing
8 Steps to Shift to a Solutions-Led Marketing Approach
Business leaders across industries continue to tell us, “I want to adopt a solutions-led marketing strategy.” Then, naturally, they want
Dear CMO, Your Ideal Client Profile Should Do More Than Describe — It Should Drive
In our last post, we explored how ideal client profiles (ICPs) can be activated through thoughtful sales territory design. Before
Beware the Content Explosion: A Smarter Approach for B2B Solution Marketing Leaders
In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate
The Power of Perspective in Solution Marketing
There is no arguing it: Today’s selling organizations need aligned teams to achieve success. But with so many moving pieces,
This Is How to Grow Your Business with Solution Marketing
A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus
5 Types of Essential Selling Content to Serve Today’s B2B Buyer
In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of
AI Does a Poor Impersonation of the Voice of the Customer
When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
Partner — Do Not Replace — Your Selling Professionals With AI
This week I opened yet another email in my inbox that seemed … off. The sender had my correct name.
Formalize Your Funnels of Input for a More-Powerful Annual Strategic Plan
In college we all knew that person who waited until the last minute to open Word and finally start that
Are You Ready for the Summer Product Portfolio Analysis Challenge?
The kids may be off for the summer and living the life of leisure, but now is not the time
