Tag: CMO

marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
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head of marketing

The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
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b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
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sales enablement

Sales enablement and revenue performance

Salespeople directly feed your revenue performance, and sales enablement feeds your salespeople. But who in your company feeds sales enablement?
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{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers

{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers

Mereo founder and President, Jay Mitchell, was featured in the world renown sales and marketing publication, Top Sales Magazine this
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next generation

Seeking to serve the next generation of sales and marketing leaders

There is no one way to become a sales or marketing leader. Talk to other chief sales officers or chief
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how marketing can create content

How marketing can create content that helps sales engage the buyer

Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
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How sales and marketing can embrace technology — to engage with their buyers.

How sales and marketing can embrace technology — to engage with their buyers.

At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
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target buyer

Key points sales and marketing need to know about the target buyer, part 2: The Power Profile™ recipe for success

The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
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target buyer

Key points sales and marketing need to know about the target buyer, part 1: The power behind the Power Profile™

In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
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