Tag: CMO

sales and marketing alignment

Sales is ultimately successful only with marketing’s help — and vice a versa

Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research, one in four companies indicate
Read More
Buyers want industry navigators — not just thought leaders

Buyers want industry navigators — not just thought leaders

Today buyers have more access than ever to invaluable information that can guide their needs, decisions and actions. Tomorrow they
Read More
selling

Semantics Matters in Selling

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Read More
b2b website

Is your B2B website engaging your audience — or just displaying your goods?

The question posed in the headline regarding your B2B website is becoming increasingly important as buyers continue to change their
Read More
marketing communications

How a solution marketing expert and marketing communications expert partnered to achieve major results

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
Read More
head of marketing

The 2 types of head of marketing

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
Read More
b2b marketing

B2B marketing activities alone are not enough

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
Read More
sales enablement

Sales enablement and revenue performance

Salespeople directly feed your revenue performance, and sales enablement feeds your salespeople. But who in your company feeds sales enablement?
Read More
{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers

{Top Sales Magazine Article} The most-realistic way sales can create content that connects with buyers

Mereo founder and President, Jay Mitchell, was featured in the world renown sales and marketing publication, Top Sales Magazine this
Read More
next generation

Seeking to serve the next generation of sales and marketing leaders

There is no one way to become a sales or marketing leader. Talk to other chief sales officers or chief
Read More
Loading...