Tag: client value story
How One Digital Asset Management Firm Transformed to a Value Selling Model for Global Success
While Adstream had a successful decades-long history in providing content delivery and traffic management services, leadership wanted to serve customers
{Top Sales Magazine} Putting the Power of Sales Enablement to the Test
How Axway transformed its sales enablement practices for success during its greatest season of sweeping change. The upfront challenges of
Creating a proposal framework that closes
Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding