Tag: sales assets

The Problem with Sales Training, Part 2 — Training

The Problem with Sales Training, Part 2 — Training

Although commonly seen as one in the same, sales training and sales enablement are vastly different. In Part 1 we
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What are You Doing to Feed (or Starve) Your Sales Force Beast?

What are You Doing to Feed (or Starve) Your Sales Force Beast?

To explain, let me relate an anecdote: Recently, an Enterprise Software (ERP) company decided to change their go-to-market strategy for
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Sales Professionals Waste 2 Days Per Week Doing This

Sales Professionals Waste 2 Days Per Week Doing This

According to research conducted by the CMO Council salespeople invest upwards of 40% of their time creating presentations and other
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