Category: Demand Progression

Make your customer and prospect meetings count, part 3: Following up after the sales meeting to best serve your buyer
Many salespeople leave most of their customer or prospect meetings with the thought, “That went pretty well.” Yet surveyed prospects

Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting
Many salespeople leave most of their customer meetings with the thought, “That went pretty well.” Yet surveyed prospects deem 89%

Make your customer and prospect meetings count, part 1: Planning ahead for success
When your customer takes a meeting with you or your sales team, your team has to deliver — with value,

Dive inside the mind of your buyer — and discover a solution to serve them
I see this issue often: A salesperson engages their buyer a couple times, getting a feel for their business and

Creating a proposal framework that closes
Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding

3 Immediate steps to engage buyers
We recently sat down with a client team to lead a sales enablement session. In the corner of the room

How to reshape the sales funnel and increase wins
How many times have you seen the iconic sales funnel used in a demonstration or sales training? I’m sure more

Derailing the deal, part 5: No value proposition
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not

Derailing the deal, part 4: Me-too positioning and messaging
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not

Derailing the deal, part 3: Status quo wins
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not