Category: Demand Progression

Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting
Many salespeople leave most of their customer meetings with the thought, “That went pretty well.” Yet surveyed prospects deem 89%

Make your customer and prospect meetings count, part 1: Planning ahead for success
When your customer takes a meeting with you or your sales team, your team has to deliver — with value,

Dive inside the mind of your buyer — and discover a solution to serve them
I see this issue often: A salesperson engages their buyer a couple times, getting a feel for their business and

Creating a proposal framework that closes
Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding

3 Immediate steps to engage buyers
We recently sat down with a client team to lead a sales enablement session. In the corner of the room

How to reshape the sales funnel and increase wins
How many times have you seen the iconic sales funnel used in a demonstration or sales training? I’m sure more

Derailing the deal, part 5: No value proposition
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not

Derailing the deal, part 4: Me-too positioning and messaging
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not

Derailing the deal, part 3: Status quo wins
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not

Derailing the deal, part 2: Unqualified buyer
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not