Category: Demand Progression

Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting

Make your customer and prospect meetings count, part 2: Serving your buyers during the meeting

Many salespeople leave most of their customer meetings with the thought, “That went pretty well.” Yet surveyed prospects deem 89%
Customer and prospect meetings

Make your customer and prospect meetings count, part 1: Planning ahead for success

When your customer takes a meeting with you or your sales team, your team has to deliver — with value,
Dive inside the mind of your buyer — and discover a solution to serve them

Dive inside the mind of your buyer — and discover a solution to serve them

I see this issue often: A salesperson engages their buyer a couple times, getting a feel for their business and
Creating a proposal framework that closes

Creating a proposal framework that closes

Tell your prospect a story. Recently we covered four common proposal pitfalls that are sabotaging your deals. Now we’re expanding
3 Immediate steps to engage buyers

3 Immediate steps to engage buyers

We recently sat down with a client team to lead a sales enablement session. In the corner of the room
How to reshape the sales funnel and increase wins

How to reshape the sales funnel and increase wins

How many times have you seen the iconic sales funnel used in a demonstration or sales training? I’m sure more
Derailing the deal, part 5: No value proposition

Derailing the deal, part 5: No value proposition

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
Derailing the deal, part 4: Me-too positioning and messaging

Derailing the deal, part 4: Me-too positioning and messaging

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
Derailing the deal, part 3: Status quo wins

Derailing the deal, part 3: Status quo wins

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
Derailing the deal, part 2: Unqualified buyer

Derailing the deal, part 2: Unqualified buyer

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not