Category: Revenue Enablement
Are you enabling your salespeople with the right answers to buyer questions? Research suggests not.
In late 2021, 330 sales and marketing leaders were surveyed to uncover the current state of sales enablement for B2B
THIS IS HOW YOUR CUSTOMERS WANT YOU TO COMMUNICATE PRICE INCREASES
“U.S. Inflation Rate Accelerates to a 40-Year High of 7.5%.” “Strong consumer demand and pandemic-related supply constraints continued to push
Upskill Your Salespeople to Outsell the Competition
Since the COVID-19 pandemic, a myriad of things have changed in the B2B selling environment. Digital transformation has exploded. Buyer
Paul Stansik on How the Chief Reminding Officer Approach Will Elevate Your Sales Kickoff
Sales kickoffs present an opportunity to reset and refocus the team on what matters most. They inject energy into the
THE MEREO VALUE SELLING PRICING STRATEGY DURING INFLATION
In 2022, a tough sell to buyers is on the horizon: numerous price hikes in response to inflation. While a
B2B leaders share 2022 sales kickoff planning insights
The word around sales kickoff planning season is uncertain. Will it be in person? Will it be all virtual? Will
Sales Training Program Trouble? Look to Outside Sales Enablement for a Holistic Solution.
Sales training is a common prescription to B2B selling organizations’ problems. Salespeople not hitting quotas? No problem — sales training!
How One Digital Asset Management Firm Transformed to a Value Selling Model for Global Success
While Adstream had a successful decades-long history in providing content delivery and traffic management services, leadership wanted to serve customers
Sell me an outcome — not a product.
This is a blog takeover by Steven Goas, sales enablement leader at Capital One. In the digital, customer-centric economy of 2021
3 Lessons From 1 Year of COVID-19 Selling
We have been selling in COVID-19 conditions, at some capacity or another, for more than a year now. These are
