Category: Revenue Operations

8% was the topic of conversation at dinner with a friend a few nights ago. No, neither of us were

I make no bones about it— I’m a huge fan of Baylor sports. People who know me say I’m about

If you go back 5-10 years, buying committees were generally 3-5 people: CFO, line of business executive and a stakeholder.

To explain, let me relate an anecdote: Recently, an Enterprise Software (ERP) company decided to change their go-to-market strategy for

As mentioned in our previous post, What if the Sales Funnel was Shaped Differently, a salesperson who is building relationships

Think back to the 1990s… think about the journey of purchasing a vehicle. In order for you to learn about

A seismic shift is happening in the way we do business, and Ram Charan, author of a recent Fortune article