Category: Solution Management

sales and marketing budgets

Redeploy Your Budget for 2H 2020 Revenue Rebound

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for
coronavirus impacts

Principal Predictions: The Legacy of the Coronavirus on GTM Organizations

While companies prepare for the “Revenue Rebound” as the coronavirus pandemic evolves and eventually slows, I turned to my team
revenue performance

The Blueprint™ to sustainable revenue performance

For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play
Solution Management Definition

Holistic revenue performance series III: Solution management

Sustainable revenue performance ensures your organization is meeting its goals and finding its success not just here and now but
Client advisory boards are a solution executive’s best friend

Client advisory boards are a solution executive’s best friend

Internal leadership may think their new or legacy solutions are the best thing since the invention of the wheel —
Solution management strategy: common sense principles but not common practice

Solution management strategy: common sense principles but not common practice

Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance
Why leadership must ‘sell’ a new solution to internal teams first

Why leadership must ‘sell’ a new solution to internal teams first

When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and
acquisitions and mergers

Ensure alignment before investing resources in a merger or acquisition

Leadership typically assesses the value of a possible merger or acquisition based on business strategies such as: Gaining entrance to
mergers and acquisitions

Acquisitions and Mergers: Make 1+1 equal more for your B2B company’s revenue growth

In order for an acquisition and merger to be worth the investment, executive leadership needs to see substantial growth in
Airbus A380

How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021.