Category: Solution Marketing
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
The 2 types of head of marketing
There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those
Whose responsibility is the sales pipeline anyway?
When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market
How to react to the aftermath of the GDPR
No matter how hard we try to see into the future, to prepare for market shifts and new requirements, some
How to use social selling to truly connect with your buyer
Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last
How marketing can create content that helps sales engage the buyer
Marketing has the skills and expertise to create content to engage the buyer. Yet marketing content often leaves sales wanting
How sales and marketing can embrace technology — to engage with their buyers.
At the beginning of October, we had the opportunity to partner with Mediafly — leader in sales enablement and transformation
The Power Profile™ Part II: Recipe for Success
The Power Profile™ guides you in your marketing and prospecting activities to focus on organizations and buyer roles that have
The Power Profile™ Part I: An Added ‘Umph’ to Your Organization
In the B2B atmosphere, only so many companies have the problem your organization’s solution fits. Your pool of opportunity is
