AUSTIN, TX Forrester Research is hosting its annual B2B Marketing Forum this year with the focus on shaping B2B Marketing and Sales processes to align with customer obsessions. With the expectation for less human interaction from the customer, and the rise of ROI expectations from the marketing team, long-term profitable client relationships are imperative for marketing and sales leaders. The 2017 B2B Marketing event aims to equip marketers with new tactics and innovative approaches to make the right choices that surround client relationships.
Mereo President, Jay Mitchell will be speaking alongside Mediafly CEO, Carson Conant. Their presentation, titled “The Engagement Path Less Traveled,” dives into the ever-expanding chasm between the value buyers expect to garner from sellers in the buying journey and what sellers actually deliver. Mitchell and Conant will share a proven, three-pronged framework for enabling sellers to engage in compelling dialogues with buyers at all the “moments of truth” along the buying journey.
“It is an honor to be sharing insights alongside our friends at Mediafly at such a prestigious and well-respected event,” Mitchell said. “My hope is that conference attendees leave empowered to make beneficial, game-changing improvements to their marketing and sales processes.”
Forrester’s B2B Marketing 2017 will held at the JW Marriott in Austin on October 5th and 6th. The Engagement Path Less Traveled will be presented on Friday, October 6th at 11:45.