Mereo President Serves as Executive Coach at Baylor University


Mereo president equips future sales professionals at alma mater’s event.

COLORADO SPRINGS, CO (August 26, 2014) – Jay Mitchell, Founder and President of Mereo LLC, the world’s leading revenue performance advisory firm, was invited to serve as an executive coach at his alma mater, Baylor University, for their Professional Selling Top Gun Program.

This event is put on by the Baylor Center for Professional Selling. The professional selling program is recognized as a top sales program in the country, and corporations have agreed students coming out of this program are adequately prepared to take professional sales roles immediately after graduation.

Baylor’s Center for Professional Selling’s Top Gun Program is a retreat for sales students, providing them with a time of focused, advanced professional development. Baylor invites distinguished executives to work with students throughout the retreat, providing them with one-on-one coaching. The retreat offers workshops for the students where they learn to create compelling resumes, build and manage their brand on social media, lead professional business conversations, manage an interview process and use the professional development tools provided by the Center for Professional Selling.

This year’s Top Gun training retreat was held at the Westin Galleria in Dallas, Texas. Mitchell was privileged to be selected as one of the 40 distinguished sales executives, and was extremely impressed by the professionalism of the students:

I was encouraged to see both the skill and direction of the students that participated in this year’s retreat. The program equips them with both the necessary skills they need to succeed as a “professional seller” and the practical tools to pursue their career in this vocation. Further, these students have a compelling passion and compass for their career that would make them a great candidate for any company after graduation. I would be honored to work with a number of these students on a professional level.

Mitchell received a Communications Specialist degree with honors at Baylor, and today is an involved and influential alumnus. He is passionate about helping sales students enter the work force prepared and effective.

About Mereo

For organizations seeking to instill the go-to-market tenets paramount to winning an unfair share™ of sales cycles, Mereo powers sustainable revenue performance. Market leaders such as Ariba, Pitney Bowes, Accel-KKR, Appirio, SAP, Ace Hardware, Bazaarvoice, E2open, Microsoft, Symphony Technology Group, North Plains, OKI Data, CenturyLink, Oracle, The Vintage Racing League and dozens more employ Mereo’s revenue performance programs to unleash repeatable revenue growth. For more information about Mereo, visit the Firm’s website at

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