Mereo President Speaks to Students of Alma Mater

COLORADO SPRINGS, CO (September 2015) On September 16, Baylor students gathered in the new Paul L. Foster Campus for Business and Innovation, to hear alumnus Jay Mitchell, president and founder of Mereo LLC, for a program known as First Wednesdays, put on by Baylor’s Professional Development Program (PDP).

Baylor’s Professional Development Program is a student run program that orchestrates various events throughout the year to guide and expose students to learning opportunities outside of the classroom. First Wednesdays give Baylor students the chance to engage with business leaders, while hearing about different roles in the marketing and sales industry. Mitchell’s First Wednesday presentation was a Branding Workshop, which focused on how students can begin to create their own personal brand, and the effect their brand has on others’ perception of them.

During his talk, Mitchell incorporated well-known Baylor alumni and Baylor athletes, like Baylor’s first Heisman winner, Robert Griffin III, and in doing so, captured the students’ attention. He gave specific, helpful advice, that allowed students to leave the session with necessary tools as they prepare to head into the workplace.

“While I am always inspired after engaging with Baylor’s students, a real highlight of this session was speaking in the new Foster Business School, as it is another example of how Baylor — and the University’s supporters — are continuing to raise the bar when it comes to the entire educational platform,” Mitchell said.

Mitchell ended the branding workshop by emphasizing the importance of bringing value into the workplace and in life. He shared a key way to do this is to “Seek to Serve Not to Sell”, which is the mission of his personal business, Mereo LLC. Mitchell stressed how valuable it is to always serve others first by putting the needs of others ahead of your own.

“It was a real pleasure to be back in Waco and at Baylor, and experience all the energy a new semester brings with it.” Mitchell says in regards to his past visit to Baylor.

Mitchell’s involvement with Baylor did not start nor end here. He has been heavily involved in Baylor’s Professional Selling Department, more recently, the Top Gun Event, which is a professional development retreat for ProSales students.

About Mereo

For organizations seeking to instill the go-to-market tenets paramount to winning an unfair share™ of sales cycles, Mereo powers sustainable revenue performance. Market leaders such as Ariba, Pitney Bowes, Accel-KKR, Appirio, SAP, Ace Hardware, Bazaarvoice, E2open, Microsoft, Symphony Technology Group, North Plains, OKI Data, CenturyLink, Oracle, The Vintage Racing League and dozens more employ Mereo’s revenue performance programs to unleash repeatable revenue growth. For more information about Mereo, visit the Firm’s website at

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