executive sales calls

Why Are C-Suite Executives Now Joining Your Sales Calls? Prepare for This Marked Change.

Salespeople are now faced with selling to the C-suite. C-Suite executives are becoming more involved in your sales deals. They
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equal value

Sellers, Expect to Earn Equal Value to What You Serve Buyers

A sellers purpose is to serve buyers with a solution. Yet buyers and sellers struggle to remain in harmony —
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virtual content selling

Deliver RICH Virtual Content: Part III — Does your content address complexities unique to your audience?

No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling
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Your Solution Strategy Is Desperate for Validation

Your Solution Strategy Is Desperate for Validation

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to
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buyer journey guide

Sellers, Be the Patient and Empathetic Guide to Your Buyer’s Journey

Previously in our buyer/seller harmony series, we looked at salespeople in the role of the hero. And truly, salespeople and
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2021 Harmony between buyers and sellers

Sellers, Be the Heroic Expert — For Your Buyer

When buyer/seller harmony is achieved, more than a sale is made. Value is exchanged. Yet, for a number of reasons,
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Mereo Blog Awarded Bronze Medal in ‘Top Company Blog,’ Top Sales Awards 2020

Mereo Blog Awarded Bronze Medal in ‘Top Company Blog,’ Top Sales Awards 2020

AUSTIN, TX (JAN 2021) — Mereo LLC, a leading consultancy to Fortune 50 B2B organizations and high-growth mid-enterprise companies, has
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virtual content best practices

RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?

No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling
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Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
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SKO 2021

Infuse the Right Energy into Your 2021 Virtual Sales Kickoff

Leaders in the B2B business world have turned a corner in recent weeks to see a clear reality before them:
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