
5 Value Selling Practices Leading B2B Organizations Follow
Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to

Were Sales Really Kicked Off? Activate Your SKO Efforts.
As leaders check sales kickoffs off their list, it is easy to ignore the elephant that hovers in meeting rooms,

How to NOT execute your revenue strategy: Part 1
Welcome our guest thought leader: Tim Ohai is a leading growth consultant. He is the Founder and Principal of Kupu

Stop Selling for Your Competition
If you are like most sellers, you may not realize you could be selling solutions for your competition. What do

MEET MEREO: JAY MITCHELL’S JOURNEY WITH SEEK TO SERVE, NOT TO SELL®
Jay Mitchell was celebrating his business’ one-year anniversary when the market news hit. It was 2008, and the economy faced

Add the New ‘Rule of Thirds’ to Your Sales Model for Ultimate Growth
If your sales model does not serve more than 10 channels — your organization risks slow growth and even buyer

Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?
The number of decision makers within a buying committee has been on the rise. A recent DemandGen Report shows that

WIN YOUR SALES KICKOFF WITH ROLE-PLAY AND HANDS-ON EXERCISES
During your sales kickoff, role-plays and other hands-on activities should dominate. These exercises allow your teams to have in-depth practice

Help Your Salespeople Overcome the Cold Shoulder of B2B Buyer Indecision
Hidden in this winter’s frozen tundra awaits a deal-breaker and time-waster more sinister than the harmful status quo alone. Out

How to Foster Impromptu SKO Moments Among Your Team
So you have decided to hold your first in-person sales kickoff since the 2020 pandemic. How do you make the