The View Ahead from the Top: Selling Post-Pandemic
Earlier this year, I detailed some key takeaways from a year of COVID-19 selling conditions. Around this time I was
Transform Your Value Proposition in the Subscription Economy
The subscription economy is here — there is no denying it. Buyers are demanding the shift from B2B organizations as
{Top Sales Magazine} How Value Calculators Cement the Deal
Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson's value calculator best practices. Catch a
Sell me an outcome — not a product.
This is a blog takeover by Steven Goas, sales enablement leader at Capital One. In the digital, customer-centric economy of 2021
Finding Your Success in the Horizon: Strategic Product Themes
In product management, your strategy does not stop at understanding effective growth options and how to gain validation for your
3 Lessons From 1 Year of COVID-19 Selling
We have been selling in COVID-19 conditions, at some capacity or another, for more than a year now. These are
Sales Leaders: ‘Hope is Not a Strategy’ — But It Plays a Vital Role
Sales leaders, we are a quarter into this year now — and your salespeople have a great opportunity waiting for
How the Baylor Bears Won a National Championship With a Culture — and Coach — Committed to JOY
In the world of college men’s basketball, let alone any sport, players are in the game to win. The hours
Putting Differentiated Value in B2B Value Calculators
A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real
Seeking out growth strategies? Uncover a ‘Whole Product’ approach.
Can you recall a couple of years ago when Google was hyping its Google Glass? This thing looked straight out
