The Mereo Revenue Performance Accelerators Series: A Sales Professional’s Guide to Reframing Objections
Buyers do not buy as often as we suspect. Rather buyers often make large acquisition decisions only a few times
3 Revenue Kickoff Trends to Follow in 2025 (and 3 to Ignore)
As we gaze ahead to 2025, revenue leaders are looking to launch 2025 after facing steady headwinds for the last
Domain Expertise Is the New Selling Must-Have
Decades ago, salespeople could get away with being an expert on their solution and engaging buyers with how that solution
The Mereo Revenue Performance Accelerators Series: DO NOT RELY ON ONE DECISION-MAKER IN THE B2B BUYING COMMITTEE
A recent study by Sales Mastery found the average buying committee has 6.4 participants. Following this research over time, the
BARRY WITONSKY WANTS YOU TO FOCUS ON THE FUTURE TO MAXIMIZE GROWTH
Revenue operations (RevOps) is becoming more recognized in organizations, but what does RevOps entail? What does 2025 bring for RevOps
New Discovery Call Insights Stack Up Against Sales Decks
Let’s eavesdrop on a recent phone call between a sales manager and her prized sales professional. Sales manager: “We have
5 Role-Play Activities to Incorporate into Your Revenue Kickoff
Studies have shown that 75% of people learn by doing, so it is only natural that your kickoff event includes
5 Types of Essential Selling Content to Serve Today’s B2B Buyer
In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of
The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey
Building credibility and trust with your buyers early in order to guide and shape the buying journey can increase the
Are You Going to Let AI Replace Our Future Selling Workforce?
Most selling careers follow a similar trajectory. Even for me, years ago as I finished my education at Baylor University,
