“How CMOs Add More Value to Sales” from The CMO Club Summit in New York City

Mereo President to Moderate Panel at The CMO Club Summit in New York

Panel and Summit Speakers to Include Sales and Marketing Executives from SAP, OKI Data, LinkedIn, British Telecom, Level 3 Communications and AON

NEW YORK (MAY 18, 2009) – Mereo LLC, the world’s leading revenue performance advisory firm, today announced that Jay Mitchell, the Firm’s Founder and President, will be moderating a panel at The CMO Club Summit, to be held this week in New York at the Affinia Manhattan.

The CMO Club Summit is a two-day event exclusively for Chief Marketing Officers from market-leading organizations around the world. The Summit is limited to just 100 attendees and does not include vendors, as the format is purposely structured as a series of “thought-leadership” conversational sessions – not presentations – that facilitate an invaluable exchange of ideas.

The roundtable panel being moderated by Mr. Mitchell at the Summit features Mark Oakey, Vice President of Global SME Market Development for SAP, and Greg Van Acker, Vice President of US Sales for OKI Data Americas. The purpose of this panel is to share with the marketing executives in attendance what sales really needs from marketing, a centerpiece of the agenda. Mr. Oakey manages the worldwide sales organization for SAP Business ByDesign, SAP’s on-demand solution for midsize enterprises. He is responsible for sales and go-to-market strategies and programs that drive market adoption. Mr. Van Acker manages the U.S. sales organization, including sales strategies to ensure continued growth, as well as the development and maintenance of relationships with OKI Data Americas’ enterprise, SMB and channel partners.

The agenda for the Summit features prominent panelists and speakers including marketing and sales executives from SAP, OKI Data, LinkedIn, Constant Contact, Acteva, Omniture, Hill & Knowlton, British Telecom, Level 3 Communications, Kaiser Permanente, Aon Corporation, GameStop and Walgreen’s.

Throughout his career, Mr. Mitchell has received numerous awards and honors for helping companies power their sales performance to previously unattainable levels by embracing the intrinsic value of aligning marketing and sales infrastructures into a common go-to-market platform. At Mereo, Mr. Mitchell has the distinct pleasure of serving clients such as Microsoft, SAP, OKI Data, The SAS Institute, CenturyLink, XETA Technologies and Del Monte Foods, as well as emerging-growth companies and the venture capital and private equity firms that back them.

Prior to founding Mereo, Mr. Mitchell served as Chief Marketing Officer (CMO) and Partner-in-Charge of Marketing for Tatum, LLC. During his three-year tenure at Tatum, the Firm’s annual revenues increased more than 350% – from less than $50 million to nearly $200 million – while gross profit margin almost doubled. Additionally, Mr. Mitchell has directed global solutions marketing and field enablement for the EnterpriseOne product line at PeopleSoft, Inc., where he was responsible for assimilating the JD Edwards product family into PeopleSoft; led all marketing programs for WorldChain, Inc., helping position the $16+ million private software corporation for a strategic acquisition by Optum – and subsequently Sterling Commerce; and directed global solutions marketing for i2 Technologies, Inc., where he was instrumental in helping grow annual revenues of the public software corporation from $500 million to $1.6 billion.

The CMO Club Summit

The CMO Club Summit is a two-day event exclusively for Chief Marketing Officers (CMOs) from across the globe. Sessions are developed and delivered by CMOs, for CMOs. CMO speakers and attendees bring a diverse set of experiences and techniques to the Summit, enabling an invaluable exchange of ideas. The format is not a presentation, but rather a conversation intended to stimulate new ideas, create breakthrough marketing and push businesses forward.

About The CMO Club

We believe that CMOs are uniquely qualified to be the voice of the customer and define a vision for future organizational growth and vitality. CMOs blend the drive to be world-class executives with a passion for creativity and relationships. Somehow they must excel at managing global marketing operations and answer the constant drumbeat for marketing ROI. This unique blend of challenge sets the CMO apart from the rest of the executive team. The CMO Club’s mission is to provide an environment of openness and contribution for CMOs that enables its members to help each other become better at what they do.

About Mereo

For organizations seeking to instill the go-to-market tenets paramount to winning an unfair share™ of sales cycles, Mereo powers sustainable revenue performance. Market leaders such as Ariba, Pitney Bowes, Accel-KKR, Appirio, SAP, Ace Hardware, Bazaarvoice, E2open, Microsoft, Symphony Technology Group, North Plains, OKI Data, CenturyLink, Oracle, The Vintage Racing League and dozens more employ Mereo’s revenue performance programs to unleash repeatable revenue growth. For more information about Mereo, visit the Firm’s website at www.mereo.co.

Media Contact