Forrester Invites Mereo to Participate in Marketing Leaders Global Research Panel

Mereo Invited by Forrester Research to Participate in Marketing Leaders Global Research Panel

Participation on Prestigious Panel for Leading Analyst Firm Further Validates Mereo’s Role in Delivering Marketing Powered Sales Performance Solutions

COLORADO SPRINGS, CO (APRIL 1, 2008) – Mereo LLC, the world’s leading revenue performance advisory firm, today announced that Jay Mitchell, the Firm’s President, has been invited by Forrester Research to serve on the analyst firm’s distinguished Marketing Leaders Global Research Panel.

Throughout his career, Mr. Mitchell has received numerous awards and honors for helping companies power their sales performance to previously unattainable levels by embracing the intrinsic value of aligning marketing and sales infrastructures into a common go-to-market platform. At Mereo, Mr. Mitchell has had the distinct pleasure of serving clients such as Microsoft, Oki Printing Solutions, The SAS Institute, CenturyTel and Del Monte Foods, as well as emerging-growth companies and the venture capital and private equity firms that back them.

Prior to founding Mereo, Mr. Mitchell served as Chief Marketing Officer (CMO) and Partner-in-Charge of Marketing for Tatum, LLC. During his three-year tenure at Tatum, the Firm’s annual revenues increased more than 350% – from less than $50 million to nearly $200 million – while gross profit margin almost doubled. Additionally, Mr. Mitchell has directed global solutions marketing and field enablement for the EnterpriseOne product line at PeopleSoft, Inc., where he was responsible for assimilating the JD Edwards product family into PeopleSoft; led all marketing programs for WorldChain, Inc., helping position the $16+ million private software corporation for a strategic acquisition by Optum – and subsequently Sterling Commerce; and directed global solutions marketing for i2 Technologies, Inc., where he was instrumental in helping grow annual revenues of the public software corporation from $500 million to $1.6 billion.

“As a marketing executive in the technology and professional services arenas, I have worked closely with Forrester for more than a decade and know first-hand the value they bring their clients,” said Mr. Mitchell. “Being invited to serve on their Marketing Leaders Global Research Panel is an honor and will afford me the opportunity to help other leaders in the marketing and sales discipline drive sustainable, breakthrough revenue performance for their companies.”

Mr. Mitchell is a globally-recognized expert on the power of marketing in driving sales performance for professional services and technology champions, having presented at leading international conferences and events, including Gartner, InternetWorld, eCRM, Internet & eBusiness Conference, Canadian Logistics & Supply Chain Management and PLANET. Throughout his career, Mr. Mitchell has been widely quoted by leading business and industry publications, such as Line56, CRM Magazine, Supply Chain eBusiness and Software Strategies.

Forrester’s Marketing Leaders Global Research Panel

The Forrester Marketing Leaders Global Research Panel researches topics relevant to marketing leaders. Examples of themes that Forrester Marketing Leaders Global Research Panel is covering include measuring consumers’ engagement, assessing the impact of your media strategy and the role of agencies in a Social Computing world.

About Forrester

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit

About Mereo

For organizations seeking to instill the go-to-market tenets paramount to winning an unfair share™ of sales cycles, Mereo powers sustainable revenue performance. Market leaders such as Ariba, Pitney Bowes, Accel-KKR, Appirio, SAP, Ace Hardware, Bazaarvoice, E2open, Microsoft, Symphony Technology Group, North Plains, OKI Data, CenturyLink, Oracle, The Vintage Racing League and dozens more employ Mereo’s revenue performance programs to unleash repeatable revenue growth. For more information about Mereo, visit the Firm’s website at

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