Top Sales, Business Development and Product Marketing Executive Joins Mereo

Former Computer Associates, IBM Global Services and start-up leader brings uncanny go-to-market savvy with a blend of business and technical skills

COLORADO SPRINGS, CO (March 4, 2014) – Mereo LLC, the world’s leading revenue performance advisory firm, is pleased to announce that Andy McGuire has joined the Firm as a Principal. Andy brings over 20 years of experience helping businesses solidify their product and solution strategies, clarify go-to-market plans and capture new revenue. Andy’s expertise spans product marketing & management, sales & business development, channel program creation, professional services solution delivery and strategic consulting.

Since starting his career as an engineer working in the space program (NASA), Andy has worked with IBM Global Services, multiple venture funded start-ups, IT value-added resellers and solution partner firms serving the federal/Department of Defense arena. Andy is a versatile high-tech leader with a unique mix of technical and business skills, the ability to quickly analyze issues and affect positive solutions. Andy came to Mereo from Cereus Solutions, a boutique business consultancy, and has been supporting enterprise IT solution providers and value-added resellers develop product/solution strategies, strategic alliances, tactical marketing and sales programs. Cereus’ specific focus has been on assisting emerging businesses in market entry and revenue generation.

“For more than 20 years Andy has been instrumental in leading sales, business development, product marketing and product management teams for industry stalwarts and emerging growth companies alike,” said Jay Mitchell, President of Mereo. “Seasoned expertise is a hallmark Mereo’s clients have come to expect since our inception and Andy meets that in every degree with a unique blend of business and technical skills.”

Previously, Andy has worked with several enterprise software companies and solution providers in the development and implementation of direct and indirect sales programs. Andy has directed programs from the ground-up, built sales teams and successfully negotiated indirect channel alliances.

“I have been blessed throughout my career to bridge the all too common divide between product and sales/marketing for companies at all stages of their lifecycle,” stated Andy McGuire, Principal of Mereo. “I am privileged to join such a stellar team and can’t wait to serve Mereo’s unmatched roster of clients.”

During his tenure as the Senior Director of Business Development at Aprisma (now Computer Associates), Andy developed the worldwide partner program for this network service assurance and security management software vendor. Andy successfully transformed an opportunistic and technology-focused sales strategy into one that leveraged solution-set based alliances and channels to deliver predictable indirect revenue streams. Key alliances for Aprisma included: Accenture, CGE&Y, Sun PS, Cisco, VeriSign, Extreme Networks and Juniper Networks.

Andy earned a Bachelor of Science degree in Aerospace Engineering from Iowa State University and a Master of Science degree in Engineering from University of Houston – Clear Lake.

About Mereo

For organizations seeking to instill the go-to-market tenets paramount to winning an unfair share™ of sales cycles, Mereo powers sustainable revenue performance. Market leaders such as Ariba, Pitney Bowes, Accel-KKR, Appirio, SAP, Ace Hardware, Bazaarvoice, E2open, Microsoft, Symphony Technology Group, North Plains, OKI Data, CenturyLink, Oracle, The Vintage Racing League and dozens more employ Mereo’s revenue performance programs to unleash repeatable revenue growth. For more information about Mereo, visit the Firm’s website at

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