Tag: B2C

2 Steps to discovering and solving prospect pain

2 Steps to discovering and solving prospect pain

It is vital for B2B sales representatives to deliver value to prospective customers during any sales interaction. Understanding the pains
Time to get personal: How B2C engagement is changing B2B

Time to get personal: How B2C engagement is changing B2B

A seismic shift is happening in the way we do business, and Ram Charan, author of a recent Fortune article