Tag: CEO

Planning a Hybrid Sales Kickoff? Proceed With Caution
In a recent Mereo poll, we found that 15% of companies in our sampling plan to hold a hybrid sales

13 QUESTIONS TO FIND YOUR PERFECT SALES KICKOFF THEME
A sales kickoff theme embodies the vision of the year ahead. It unifies all the content and offers opportunity for

LOOK BEHIND YOU! THERE ARE LESSONS TO BE LEARNED FROM YOUR PAST SALES KICKOFFS.
We did the sales kickoff like that before. We have always done our sales kickoff this way. From my perspective,

Buyer Retention vs. Acquisition: Should You Try to Achieve Both?
Without buyers, you do not have a business — which is why it is important to both engage more while

EXPERT Q&A: KEVIN LEMKE IS PUTTING THE INNOVATION BACK IN PRICING STRATEGIES
According to Profitwell, as little as a 1% improvement in price optimization can result in an average boost of 11.1%

How Message Dilution Is Hindering Your Buyer and Financial Growth
The best way to understand the threat of message dilution within your organization is to picture a glass filled with

Should Sales Leaders Let In-Person Sales Training Programs ‘RIP’?
Many in the B2B industry are buzzing about the death of in-person sales training programs. But my team at Mereo

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance
At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and

SUCCESSFUL DATA-DRIVEN SELLING ORGANIZATIONS FOCUS ON PEOPLE — NOT TECHNOLOGY
In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star

The Golden Rule of Buyer Retention
Buyer retention is vital to the revenue performance of your selling organization. Compared to prospecting new buyers, retaining 5% more