Tag: CEO

Without buyers, you do not have a business — which is why it is important to both engage more while

According to Profitwell, as little as a 1% improvement in price optimization can result in an average boost of 11.1%

The best way to understand the threat of message dilution within your organization is to picture a glass filled with

Many in the B2B industry are buzzing about the death of in-person sales training programs. But my team at Mereo

At my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and

In the early 2000s, Oakland Athletics general manager Billy Beane and assistant general manager Peter Brand replaced all their star

Buyer retention is vital to the revenue performance of your selling organization. Compared to prospecting new buyers, retaining 5% more

Few professional sellers enjoy the challenge of business development — and even fewer excel at it. Generating high-quality leads is

As teams across the world face talent shortages and high turnover, an employee experience management strategy becomes even more important

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and