Tag: CEO

Change permeates our marketplaces. Yet since early 2020, the pace of change has accelerated. As a result, the B2B selling

This season encourages us to practice gratitude. Appreciate the kindness your community shows you. Be thankful for the generosity and

Remember your first gaming console? For me it was PONG in the late 70s, followed by ATARI 2600 and a

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at

Earlier this year, I detailed some key takeaways from a year of COVID-19 selling conditions. Around this time I was

The economy has been reopening — and with that comes the expectation of offices leaving behind their virtual organization and

Once COVID-19 hit in early 2020, companies around the world pushed pause on hiring. In fact, for many the situation

In early May 2020, Mereo principals shared seven predictions of COVID-19's lasting impacts on go-to-market organizations. One of these predictions

When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and

Leadership typically assesses the value of a possible merger or acquisition based on business strategies such as: Gaining entrance to