Tag: CMO
THE VALUE PROPOSITION FORMULA TO WIN AN UNFAIR SHARE™ OF THE MARKET
As most sophisticated selling organizations know: A value proposition is an essential sales enablement tool. At its simplest, this is
What Does Employee Experience Management Have to Do With Your B2B Executive Teams?
As teams across the world face talent shortages and high turnover, an employee experience management strategy becomes even more important
Paul Stansik on How the Chief Reminding Officer Approach Will Elevate Your Sales Kickoff
Sales kickoffs present an opportunity to reset and refocus the team on what matters most. They inject energy into the
Meet 2022 B2B Challenges Head-On
By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and
Sales Leaders’ Tip Sheet for Talking to Product Management Teams
The sales team walks a unique line between their B2B organization and the buyer. This means salespeople have direct access
Embracing a Subscription Business Culture That Serves
Remember your first gaming console? For me it was PONG in the late 70s, followed by ATARI 2600 and a
Sellers, Be the Heroic Expert — For Your Buyer
When buyer/seller harmony is achieved, more than a sale is made. Value is exchanged. Yet, for a number of reasons,
A History of Sales Enablement — and Predictions for Its Future
The Beginnings of Sales Enablement Programs Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference
The Future of Your Organization Is Virtual — at Least Partially
The economy has been reopening — and with that comes the expectation of offices leaving behind their virtual organization and
New findings: Sales enablement programs lacking formality may be worse than no program at all
Sales enablement has been a vital business strategy for the past decade, but many programs remain in their infancy. In
