Tag: CMO

4 Pitfalls sabotaging your proposals

4 Pitfalls sabotaging your proposals

Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But
How to draft a powerful client value story

How to draft a powerful client value story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
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