Tag: CSO

5 Role-Play Activities to Incorporate into Your Revenue Kickoff

5 Role-Play Activities to Incorporate into Your Revenue Kickoff

Studies have shown that 75% of people learn by doing, so it is only natural that your kickoff event includes
5 Types of Essential Selling Content to Serve Today’s B2B Buyer

5 Types of Essential Selling Content to Serve Today’s B2B Buyer

In a marketplace where no one wants to be sold to, content must serve buyers’ needs in the vein of
The Mereo Revenue Performance Accelerators Series:  Maintain Control of the Buying Journey

The Mereo Revenue Performance Accelerators Series: Maintain Control of the Buying Journey

Building credibility and trust with your buyers early in order to guide and shape the buying journey can increase the
Are You Going to Let AI Replace Our Future Selling Workforce?

Are You Going to Let AI Replace Our Future Selling Workforce?

Most selling careers follow a similar trajectory. Even for me, years ago as I finished my education at Baylor University,
Conversation Intelligence: The Sales Performance Game Tape

Conversation Intelligence: The Sales Performance Game Tape

When a coach wants to see what worked and what did not in a past play, they turn to the
The Mereo Revenue Performance Accelerators Series: Help Your Sales Professionals Perform the Quest of Discovery

The Mereo Revenue Performance Accelerators Series: Help Your Sales Professionals Perform the Quest of Discovery

Effective selling requires sales teams to clearly understand the current and desired state of a buyer’s business: What are the
AI Does a Poor Impersonation of the Voice of the Customer

AI Does a Poor Impersonation of the Voice of the Customer

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their
Achieve Organizational Alignment: The Client Success Team

Achieve Organizational Alignment: The Client Success Team

Aligning your sales and marketing teams is just the beginning. Organizational alignment is a goal that is often sought after
The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch

The Mereo Revenue Performance Accelerators Series: Urge Your Sales Professionals to Resist the Itch to Pitch

Sellers often wrongly offer value propositions to buyers as a way to articulate what they are selling and why the
Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

A multi-national software provider’s sales cycles was running 12-18 months on average. To say deal velocity was slow would be