Tag: CSO

4 Pitfalls sabotaging your proposals
Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But

How to draft a powerful client value story
Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide

Derailing the deal, part 5: No value proposition
Do you ever feel like your deals are heading down the track toward success, but then somehow end up not