Tag: CSO

4 Pitfalls sabotaging your proposals

4 Pitfalls sabotaging your proposals

Oftentimes when we get to the proposal stage with a client, we assume their business is a sure thing. But
How to draft a powerful client value story

How to draft a powerful client value story

Based on overwhelming interest in our previous post: The Power of Proof: Client Value Stories, we were compelled to provide
Derailing the deal, part 5: No value proposition

Derailing the deal, part 5: No value proposition

Do you ever feel like your deals are heading down the track toward success, but then somehow end up not
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