Tag: CSO

What Is the Point of Meeting Buyers In-Person Anymore?
B2B virtual selling has become so commonplace and necessary today that we often forget about the benefits of meeting with

What Does Employee Experience Management Have to Do With Your B2B Executive Teams?
As teams across the world face talent shortages and high turnover, an employee experience management strategy becomes even more important

Paul Stansik on How the Chief Reminding Officer Approach Will Elevate Your Sales Kickoff
Sales kickoffs present an opportunity to reset and refocus the team on what matters most. They inject energy into the

Meet 2022 B2B Challenges Head-On
By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and

Sales Leaders’ Tip Sheet for Talking to Product Management Teams
The sales team walks a unique line between their B2B organization and the buyer. This means salespeople have direct access

B2B leaders share 2022 sales kickoff planning insights
The word around sales kickoff planning season is uncertain. Will it be in person? Will it be all virtual? Will

3 Keys for Selling in the Midst of Supply Chain Disruption
The great supply chain disruption spans across industries and sectors. For sellers at the head of the supply chain —

Embracing a Subscription Business Culture That Serves
Remember your first gaming console? For me it was PONG in the late 70s, followed by ATARI 2600 and a

Pricing Strategies to Optimize Your Revenue Performance
Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Pricing affects profitability at

Sell me an outcome — not a product.
This is a blog takeover by Steven Goas, sales enablement leader at Capital One. In the digital, customer-centric economy of 2021