Tag: CSO
Reuniting Your Salesforce: 3 Ways to Make Realtime Count
Sales teams are ready to make it real again. Whether your teams are reuniting for a face-to-face sales kickoff event
THE VALUE PROPOSITION FORMULA TO WIN AN UNFAIR SHARE™ OF THE MARKET
As most sophisticated selling organizations know: A value proposition is an essential sales enablement tool. At its simplest, this is
The Golden Rule of Buyer Retention
Buyer retention is vital to the revenue performance of your selling organization. Compared to prospecting new buyers, retaining 5% more
THIS IS HOW YOUR CUSTOMERS WANT YOU TO COMMUNICATE PRICE INCREASES
“U.S. Inflation Rate Accelerates to a 40-Year High of 7.5%.” “Strong consumer demand and pandemic-related supply constraints continued to push
Upskill Your Salespeople to Outsell the Competition
Since the COVID-19 pandemic, a myriad of things have changed in the B2B selling environment. Digital transformation has exploded. Buyer
What Is the Point of Meeting Buyers In-Person Anymore?
B2B virtual selling has become so commonplace and necessary today that we often forget about the benefits of meeting with
What Does Employee Experience Management Have to Do With Your B2B Executive Teams?
As teams across the world face talent shortages and high turnover, an employee experience management strategy becomes even more important
Paul Stansik on How the Chief Reminding Officer Approach Will Elevate Your Sales Kickoff
Sales kickoffs present an opportunity to reset and refocus the team on what matters most. They inject energy into the
Meet 2022 B2B Challenges Head-On
By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and
Sales Leaders’ Tip Sheet for Talking to Product Management Teams
The sales team walks a unique line between their B2B organization and the buyer. This means salespeople have direct access