Tag: CPO
Meet 2022 B2B Challenges Head-On
By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and
Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI
Solution strategies set intentions. Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the
Transform Your Value Proposition in the Subscription Economy
The subscription economy is here — there is no denying it. Buyers are demanding the shift from B2B organizations as
Your Solution Strategy Is Desperate for Validation
While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to
Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces
Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many
Solution management strategy: common sense principles but not common practice
Do not be afraid to challenge your engine and engage your customers. Your solution management strategy is the main sustenance
Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it
Just because you built it does not mean they will come
Most companies want to be known for their game-changing solutions. They want to serve their target buyers with value time
How a solution marketing expert and marketing communications expert partnered to achieve major results
Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company,
Product versus solution management — and why it matters
Enterprise executives often focus on the effectiveness of the product management process within a business and lament the inefficient use
